Concept: This magazines is focused on sexual and physical performance for guys, and only such.
Readers: readers age 16-45, all races, guys only, average income to student, down on their luck with relationships, feel good magazine.
Other competitors: Men's Health, GQ.
Advertisers: Bow Flex, Iron Gym, Calvin Klien, Ralph Polo, Mark Echo, Etc.
Top Articles:Three on cover (emailed), fragrances that work for guys, importance of education.
Photo: Gene Kelly, known to be a ladies man, smooth and a legend. People will identify, and see he is included in an article.
I'm looking forward to seeing your cover.
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